Optimizing Links on Your Pages

Does Google Treat all the Links on your Page Equally.

Google ranks sites by following or spidering clickable links on your pages. Google considers the links to be a voice or recommendation, a sort of chatter in the community that might indicate where good, relevant content is. The link says something about the page it is pointing to. If each link on the page is a voice, Gooble listens to certain links more than others.

Many website owners believe there is no difference in which links Googlebot will follow and respect on their pages. In this Matt Cutts video, Matt explains how Google treats links differently. Links in the footer such as a text link navigation menu help with optimization, yet the weight they carry in the algorithm is lower than links found in the body copy. Nav links are often repeated from page to page, and these links use keywords that are not relevant to the main topic of the page. That’s another reason why footer links are minimized in their ranking effect. The key to optimizing links and text content is in strategic variety. This is how I get Google to take notice of and respect a particular set of links.

If your corporate site uses standard navigation schemes without variety, it can seriously lower your search engine visibility. One SEO technique is to use no follow code and insert a few text links near the main body copy, but Google is aware of these common tricks and others. They delete their effect, and your corporate or ecommerce site is again left with the lame standard nav menus to let Googlebot spider the site. That’s not the experience or route you want Googlebot to take into your site. It’s important to know which links Googlebot follows and how to optimize its spidering of your site.

Optimizing your site navigation or page to page linking is very important. It’s just as important as your text in your pages. Get a professional SEO consultant to optimize your site. The performance improvement is more than worth it. Enjoy the ROI improvements our clients have achieved.

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