In years past, the first links on the page were treated more importantly however search engine indexing has improved and they collect and assess all of them now. Although in this video, Matt Cutts says don’t worry about it, if you make that first link on the page keyword relevant, Google (Yahoo and Bing too) will spider that link first. It makes sense that this will help you shape the path Google takes through the site and help it take a keyword optimized path you have laid out for it. A professional SEO consultant can help you plan your navigation strategy to ensure you get the best overall search engine rankings.
Optimization is about reducing aimless spidering of your site, and fashioning the routes through the site. It is complex to optimize links and content for this purpose but well worth it. If your SEO or webmaster is relying on rel=”nofollow” code to shape pagerank on the site, it doesn’t work well enough. Google knows everyone is doing it and will disregard some nofollows. Obviously telling Google not to visit the pages that visitors are visiting is a little deceptive and Google may indeed absorb the pagerank on those particular links.
Need help with link optimization on your site? Why not have Bay Street SEO help you improve your rankings and build traffic the right way? Call us for a review of your company or ecommerce web site.
Filed under: Bing, Copywriting, ecommerce, Google, Link Building, SEO, Yahoo Tagged: | googlebot, link optimzation, search engine friendly, search engine optimization, SEO, SEO services
