Optimization Strategy – Keyword Usage is Changing

Keyword Strategy is your Biggest Challenge

Over the years, keyword usage by public searchers has changed. Certainly the core popular words are used, but now searchers are supplementing basic searches with additional words to drill down to find specific information. The recesssion too has temporarily limited searches for some products or services that were highly sought. Laser Eye Surgery for instance is an expensive cosmetic medical procedure and of course searches related to that procedure have fallen. Real estate related searches have fallen dramatically too and are only now recovering. It’s hard to find a keyword phrase that hasn’t diminished over the past 4 years. There are exceptions however. The iPhone continues to grow.

Finding popular keyword phrases and building optimized content and social media presence for them can pay off well. Building a strong wide “keyword reputation” makes your site more relevant to more searchers.

Google Trends Search Volume for iphone

Google trends is a good tool for identifying trends on major, high volume keyword searches, but not so good in identifying the long tail phrases that are important to most businesses. These are the many varieties of keyword phrases that are less used and often more specific. People will add words to a basic search (e.g., laptop accessories, long beach ca). Long tail phrases are less competitive. Formerly, it was easy to rank well for long tail phrases. Then Google changed its algorithm and made it more difficult to create relevance and pagerank for endless numbers of keyword phrases. Now, it takes skill to make a site rank for hundreds or thousands of keywords. It’s not enough to have very high trustrank or pagerank. The algorithm is complex and subtle in analyzing both on-page content and inbound links. Believe me, this is a challenge.

In this video, Christine Churchill discusses keyword research with Web Pro News:

Looking to rank higher and improve conversion? Call me now at 416-605-7026 to discuss your challenges. Never settle for mediocre performance in SEO. Hire an accomplished and dedicated SEO company.

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